email@ereinhardt.org
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A distinction can be made between specific and unspecific software-related data access. The specific access is reflected in the way we articulate ourselves through using a SearchBar. We find the answers to our needs and problems that are driven by
an individual's desires. Nevertheless, the amount of data gathered on websites appears to be too large. A speculative form of sorting, categorization and curation is required - the unspecific access. Examples of unspecific access are categories,
forecast and recommendation systems, which try to anticipate users’ desires, but often end up creating new ones.
By removing the SearchBar, we are exposed to an dominant ideological software anticipation. We no longer have the opportunity to articulate our own needs and problems but are always torn between frustration and hope that the desired information could still appear.
In the moment of procrastination, we live with a constant feeling of guilt: freetime translates into wasted time since it fails to serve workforce productivity. The gesture of self-optimization can be interpreted as a gesture of procrastination,
with the difference that the former disguises our feeling of guilt. Self-optimization is self-sustaining; our initiating self-optimization allows the consumption of optimization content to continue further. Quite pragmatically, optimization leads
to more optimization...
"How to?" videos exist endless in quantity and constitute one of the most common medium of self-optimization. The nature of this medium is ambiguous in whether it is trying to teach or to entertain, which exactly disguises the
feeling of guilt. "How to?" generates a continual "How to?" tutorial stream when the user inputs a question, conveying self-optimization as procrastination in disguise.
Collaborator:
Finn Jakob Reinhardt
The entrepreneur as a (pop-)cultural icon shapes an ideal of hypomanic personality traits, but also an insecurity of not being enough. Self-help tries to provide help using this ideal that makes help necessary in the first place. This is reflected in self-help measures like self-help literature or online entrepreneurial potential assessment, with congratulations often given after successful completion.
The registered instructional self-help book "Congratulations, 1000% Entrepreneurial Potential" contains the 1000 most often appearing items+answers. It is self-help in the sense of conveying this ideal as a universal ideal, but also for successfully completing the online assessments themselves. The book shows the ambiguity between conveyed personality traits and the reason self-help is legitimized in the first place – insecurity.
Born in 2000, Berlin, Germany
Education:
2023: Visual Communication ISA, Musashino Art University Tokyo, Tokyo, Japan
2019: Visual Communication B.A., University of the Arts Berlin, Berlin, Germany
2019: Abitur, Alexander S. Puschkin Gymnasium Hennigsdorf, Brandenburg, Germany
Group exhibitions:
2023: 100 Beste Plakate, Zurich University of the Arts, Zurich, Switzerland
2023: Weltformat Festival, Kornschütte City Hall Luzern, Luzern, Switzerland
2023: MAK Design Lab, Museum of Applied Arts Vienna, Vienna, Austria
2023: 100 Beste Plakate, Kulturforum Berlin State Museums, Berlin, Germany
2023: Present Im/possibilities (transmediale Vorspiel), Designtransfer, Berlin, Germany
2022: Groundless: an Endless Pursuit, SUB TEI Berlin, Berlin, Germany
2022: CyberArts Exhibition, Ars Electronica, Linz, Austria
2022: spiritus 4, Haus der Statistik, Berlin, Germany
2022: Rundgang, University of the Arts Berlin, Berlin, Germany
2022: OTHER-CONTROL vs SELF-DETERMINATION, Weizenbaum-Institut, Berlin, Germany
2022: Groundless (48 Stunden Neukölln), SUB TEI Berlin, Berlin, Germany
2022: Time to Time, LAGE EGAL, Berlin, Germany
2022: Pause Exhibition, Atelier Cocon Coloré, Berlin, Germany
2022: CTM x transmediale Vorspiel, Moving Poets Berlin, Berlin, Germany
2022: No-Win Situation Catalogue Release, CLB Berlin, Berlin, Germany
2021: Beyond Over It, Napoleon Komplex, Berlin, Germany
2021: Rundgang, University of the Arts Berlin, Berlin, Germany
2021: No-Win Situation, Treptow-Ateliers e.V., Berlin, Germany
2021: Solidarity Now, Köln International School of Design, Cologne, Germany
2020: 0km/h, ORi, Berlin, Germany
2020: Berlin Dialogues, Musikbrauerei, UFO Sound Studios, Berlin, Germany
2019: Congress of Art Pedagogy, Bauhaus-University Weimar, Weimar, Germany
2019: Deutscher Architektentag, Bundesarchitektenkammer, Berlin, Germany
2019: Europe Poster, University of Applied Sciences Aachen, Aachen, Germany
Awards:
2023: 100 Beste Plakate (selected), 100 Beste Plakate e.V., Berlin, Germany
2022: Prix Ars Electronica (honorable mention), Ars Electronica, Linz, Austria
2022: Art Space Lab (winner), Kulturnetzwerk Neukölln e.V., Berlin, Germany
2019: Mein Bauhaus - Meine Moderne (winner), Architektenkammer Berlin, Berlin, Germany
2017: Jugend musiziert Brandenburg (winner), Jugend musiziert, Brandenburg, Germany
Grants:
2023: Art Space Lab, Kulturnetzwerk Neukölln e.V., Berlin, Germany
2021: Commission for Artistic and Scientific Projects (KKWV), University of the Arts Berlin, Berlin, Germany
Scholarship:
2023: Studienstiftung des deutschen Volkes, German Academic Scholarship Foundation, Bonn, Germany
Work:
2022: Tutor, Institute for Musicology and Media Studies, Humboldt University of Berlin, Berlin, Germany
2021: Tutor, Institute of Transmedia Design, University of the Arts Berlin, Berlin, Germany
2020-2023: Graphic Designer, Working Student, Axel Springer SE, Berlin, Germany
2020-2021: Tutor, Information Design, Visual Communication, University of the Arts Berlin, Berlin, Germany
2018-2019: Internship, Open Strings Berlin, Berlin, Germany.
2016: Internship, FixFoto Digital, Berlin, Germany
2015: Internship, Wochenspiegel Publishing, Potsdam, Germany
Teach:
2023: "Prompt Engineering – Is Hacking Storytelling?" (Lecture), Institute of Transmedia Design, University of the Arts Berlin, Berlin, Germany
2021: "No-Win Situation Exhibition Catalog" (Seminar), Visual Communication, University of the Arts Berlin, Berlin, Germany
Bibliography:
Reinhardt, Erik Anton (2022) "The Entrepreneurial Knight", University of the Arts Berlin, Berlin, Germany.
Reinhardt, Erik Anton (2022) "Congratulations, 1000% Entrepreneurial Potential", University of the Arts Berlin, Berlin, Germany.
Reinhardt, Erik Anton, Tur, Maxim (2021) "No-Win Situation Exhibition Catalog", University of the Arts Berlin, Berlin, Germany.
Reinhardt, Erik Anton (2021) "Exploring the Pedagogical Usefulness of Video Games with Counterfactual History: A Case Study of 'Wolfenstein: The New Order'", University of the Arts Berlin, Berlin, Germany.
Reinhardt, Erik Anton, Teschauer, Jean-Noël (2021) "Lorem Ipsum", University of the Arts Berlin, Berlin, Germany.
Referenced:
Stocker, Gerfried, Jandl, Markus (2022) "CyberArts 2022 - Prix Ars Electronica", Hatje Cantz Publishing, Linz, Austria.
Neumann, Holger, Schaumberg, Ilka (2022) "Die Zeichen der Auguren", University of the Arts Berlin, Berlin, Germany.
Krude, Anton, Joosten, Jonathan (2022) "spiritus 4", Berlin, Germany.